The distinction between advertisement and circular letter

Distinction between advertisement and circular letter,advertisement letter

businesscommunicationnew

Distinction between advertisement and circular letter

Show the distinction between advertisement and circular letter

Through there are similarities between advertisement and circular letters, but there are differences between them. Basic differences are as follows:

Subject	Advertisement	Circular letters
1. Objective	It is used only for commercial purposes.	On the other hand circular letters are used for both commercial and social purposes.
2.Cost	It is more costly than a circular letter.	Cost of a circular letter is less than that of advertisement.
3.Salutation	Usually no salutation is used in case of advertisement.	Use of salutation is required in a circular letter.
4.Structure	No specific structure is used for advertisement.	Circular letters are drafted by following fixed rules and structure.
5.Complementary close	Complementary close need not to be used.	A circular letter needs to include complementary close.
6.Scope	The scope of advertisement is large than circular letter.	The scope of a circular letter is limited than advertisement.