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Friday, 26 August 2011

What is vertical communication?,Advantages and disadvantages of vertical communication

Define vertical communication.advantages and disadvantages of vertical communication

The official communication that takes place between superiors and subordinates are known as vertical communication. This is the most common form of communication of an organization. It can be downward or upward.
Vertical communication can be depicted by the following diagram:
A. Manager >>>>>>> Subordinate
B. Manager>>>>>>>> Subordinate.

A: Downward vertical communication
B: Upward vertical communication.
Advantages of vertical communication:
1. Discipline:
In vertical communication official channels are used thus strict discipline can be maintained.

2. Record:
As it follows the formal media it has documentary evidence which can be used in future.

3. Provide direction:
Instructions or directions for proper implementation of official functions can be transmitted through vertical communication.

4. Feedback:
Both downward and upward communications are allowed in vertical communication which ensures proper feedback.

5. Recognition:
Vertical communication is one of the recognized media of internal communication.

6. Co-ordination:
Both wary communications under vertical system ensures coordination among the employees.

7. Dependable:
Information transmitted through vertical communication are authentic and dependable.

Disadvantages of vertical communication:
1. Time consuming:
As it follows the official channels it is a time consuming process.

2. Lack of flexibility:
Vertical communication is not flexible, thus failed to cope up with the changed situation.

3. Lack of creativity:
In vertical communication employees become mechanized and want to go by books. As a result they become less creative.

5 comments:

harish ahire said...

IN the blog upward communication is also shown by downward arrow......I want to know are both A and B have same directions in diagram.

jagan tanikella said...

I would like to point out a major disadvantage of vertical communication.The present scenario is different in terms of organisational structures the process or practice of one way communication where the superior is passing on instructions and the sub-ordinate implementing them is passe.Now it is more about interaction and exchange of views and working together as a team towards the goal!!!

Ornov Chowdhury Bappi said...

Friend at first thanks for comments.
Oh i am really sorry to say that, it will be.............
One will be Manager to Subordinate and another will be Subordinate to Manager.
A. Manager >>>>>>> Subordinate
B. Manager <<<<<<< Subordinate.

jagan tanikella said...

@ornov chowdary bappi even though there is an arrow of communication from the sub-ordinate to the manager ultimately there is just exchange of information rather than the exchange of views right?please correct me if i'm wrong!!

harish ahire said...

Ornov Chowdhury Bappi Thanks....for answering the Query..
Also I wanted to know effects of improper communication between .....manager n other clients ....for example instead of sub ordinate we take people outside company like ..supplier,clients etc

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