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Ornov Chowdhury Bappi
What is downward communication?,What are the purposes of downward communication?When information flows from the superiors to the subordinates then it is known as downward communication. When the manager of the sales department provides an order or direction to the assistant manager of the same department, then it is a case of downward communication.
Prof. R. Pal & Korlahlli said, “Downward communication flows from a superior to a subordinate.”
In the words of Prof. K. Davis & J. W. Newstorm, “Downward communication in an organization is the flow of information from higher to lower levels of authority.”
Prof. S. P Robbins said, “Communication...
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