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Sunday, 12 June 2011

Effective collection letter

The factors to be considered in writing an effective collection letter

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Discuss the factors to be considered in writing an effective collection letter.
Following factors should be considered for an effective collection letter.

1. Specific objective:
Collection letter must be written on the basis of a specific objective.

2. Persuasive tone:
Collection letters specially first and second collection letters should be written maintaining a persuasive tone.

3. Tone of confidence:
The approach of a collection letter must be positive and a tone of confidence must be expressed.

4. You-view approach:
To become successful collection letter should follow the you view approach. It will help to create positive response in the mind of the debtor.

5. Courteous:
Another major aspect that should be considered while drafting a collection letter is courteousness.

6. Promise for future co-operation:
To hold the customer and to ensure the collection of debts strong promise should be expressed in the collection letter for continuing future co-operation.

7. Mention time limit:
Last but not the least a specific time limit must be mentioned within which debts need to be clear off.

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