23:53
Ornov Chowdhury Bappi
Distinction between advertisement and circular letter,advertisement letter
businesscommunicationnewShow the distinction between advertisement and circular letter
Through there are similarities between advertisement and circular letters, but there are differences between them. Basic differences are as follows:
| Subject | Advertisement | Circular letters |
| 1. Objective | It is used only for commercial purposes. | On the other hand circular letters are used for both commercial and social purposes. |
| 2.Cost | It is more costly than a circular letter. | Cost of a circular letter is less than that of advertisement. |
| 3.Salutation | Usually no salutation is used in case of advertisement. | Use of salutation is required in a circular letter. |
| 4.Structure | No specific structure is used for advertisement. | Circular letters are drafted by following fixed rules and structure. |
| 5.Complementary close | Complementary close need not to be used. | A circular letter needs to include complementary close. |
| 6.Scope | The scope of a circular letter is limited than advertisement. |
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