Circular letter for the opening of a NEW BRANCH

Opening of a new branch,A Circular letter,new branch

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Circular letter for the opening of a NEW BRANCH

                                                  Example: 2

                 Circular letter for the opening of a NEW BRANCH

Bank United Ltd. 22/1 Washington C/A. New York- 1493 30, December, 2011 Dear Sir, ‘Now Bank United is flourishing in the city of Texas’ Bank United has been servicing for the last seven (7) years and earned the faith of the millions of people. Now it’s our pleasure that we will be able to serve the people of the city or Texas. We are going to open 107th branch at zindabazar, Texas on 1st January, 2012. You will get all the ‘customer facilities’ along with the foreign exchange facilities. From now you will be able to receive any kind of foreign remittance within 48 hours and also can maintain accounts in foreign currency. More over ATM and Credit card facilities will be available from the Zindabazar branch very soon. We hope to see you on the branch opening ceremony. You are most welcome to your bank and give us an opportunity to serve you. Sincerely yours, Manager, sales and promotion

Tip:
                 Name of Company
Date
Dear Sir,
             “Now Bank United is flourishing in the city of Texas.”
Bank United ……………………………………………………………………….
We are going to open ………………………………………………………..
You will get all the ……………………………………………
We hope to …………………………………………………
Sincerely yours

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Example of Circular letter

Example of Circular letter,A Circular letter

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Example of Circular letter

Example -1:

A circular letter announcing the introduction of a NEW PRODUCT

Dear customers, CUT TIME: ENJOY MORE Do you spend more than an hour in the weekly holidays to wash your clothes? If so, please give us an opportunity to cut your time by our new electronic washing machine. Washing clothes is certainly not one of your favorite jobs. And nothing is more painful than spending more than an hour for washing clothes in a weekly holiday. Let us do something to increase your leisure time. Our new improved washing machine will cut your washing time and save valuable 40 minutes. The new electronic technology is not only time saving but also takes care for the clothes. You will be able to enjoy one year service at absolutely free of cost. Take the advantage of our improved electronic washing machine. Call us now. Sincerely yours Tel: 900-24210         900-2422

Tip:
1st Part: Dear Customers

2nd Part: Cut Time: Enjoy More

3rd Part: do you spend………………………………………………..
By our new washing machine…………………………………………………………………………..

4th Part:
Our new improved washing machine will cut your washing time and save…………………………………………………………………………………………………

5th part:
Take the advantage of our…………………………………………………………….

6th part:
Sincerely yours
…………………………………………………..

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The importance of a circular letter

Importance of a circular letter,A circular letter

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Describe the importance of a circular letter

Circular letters basically used to gain the support of the readers. It helps to promote the business. Major importances of a circular letter can be explained in the following manner:

writers of a circular letters

1. Gain support:
circular letters help the firm to gain support of a large number of people for its products or services.

2. Promote goodwill:
Through circular letter people become aware of the service offered by a company. As a result it helps to promote the goodwill of the firm.

3. Increase of sales:
Another significant aspect of a circular letter is, it also helps to increase the volume of sales.

4. Cost saving:
As a large number of people can be informed through a circular letter, it is also helpful for saving the cost of publicity.

5. Expansion of Business:
As goodwill can be promoted through a circular letter, thus the scope of the business cab be expanded.

6. Introducing new products:
Circular letters play vital role in introducing new products or services to people.

7. Creation of consciousness:
Circular letters are renowned for creating consciousness among the people.

8. Establish Mutual Relationship:
Mutual relationship between the producer and consumers can be established through circular letters.

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The characteristics or features of a circular letter

Features of a circular letter,Business letter

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The characteristics or features of a circular letter
Unique features a circular letter is as follows:

1. Attractiveness:
Major goal of circular letter is to obtain the attention of people, thus it must be attractive enough to draw the interest of mass.

2. Courtesy:
Tone of a circular letter must be courteous.

3. Mutual interest:
A circular letter must be drafted highlighting the benefits of all the concerned parties.

4. Easy language:
Language of a circular letter should be easy and ambiguity must be avoided.

5. Conciseness:
Circular letters follow the principle of ‘little be beautiful’; that is only relevant subjects need to be included in a circular letter.

6. Explain interest/Benefit:
A circular letter should explain the benefit or interest of the target group in detail.

7. Specific purpose(s):
A circular letter should be written to serve specific purpose or purposes.

8. Tone of confidence:
To accomplish the desired goal circular letters should express a tone of confidence.

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Posted in: A circular letter,Business Communication,Business Communication Articles,Business Communication Studies,Business Letter Writing,Characteristics of a Circular letter,Features of a Circular letter