The scope of business communication

The subject matter of business communication

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The scope of business communication,Or, the subject matter of business communication

We are social being, to live or to exist in the society we have to communicate each other, we spend more time in communicating than doing anything else. (Lesilak and Pettit 1996). Thus different kinds of activities, like personal, social, national, global, political, religious, cultural, financial etc. all are within the scope of communication. Scopes of communication are as follows:

From personal context:
An individual can do nothing without communication. He or she can achieve his or her goal of life and maintain proper relation with relatives and other by effective communication.

Form social context:
Men of societies communicate each other in various meeting, function etc. and contribute for social development.

From organizational context:
Communication involves proper planning, decision making, controlling, directing, coordinating etc. and plays role to achieve organizational goal.

From political context:
Political parties depend on various media of communication to face their opposition and get power. Such as: Radio, television, newspaper, meeting, public gathering, press conference etc.

Form religious context:
Without proper communication it is not possible to give perfect concept about each religion to their followers. Religious group depend on interpersonal, intergroup and mass communication to preach their religion.

From global context:
Every nation of present world depends on each other in different affairs. For this reason UN, EU, NAFTA, SAARC, are formed to maintain international communication.

From national context:
Effective communication system helps general public to participate various government activities through their elected representatives and coordinate among the various government authorities and departments to develop socio-economic condition of the country.

From the context of business:
Effective communication aid management or owner to maintain good relation between internal (I,e employees) and external parties (i.e. Bank, tax authorities etc.) to maximize production, sales, and profit of the business or industry.

From financial context:
All financial matters of various organizations and parties are settled under effective communication system.

Form cultural context:
Cultural activities are controlled and increased by various media and way of communication such as: Radio, television etc.

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Posted in: Business Communication,Business Communication Articles,Business Communication Tips,Introduction,Scope of Business,subject matter of communication,Top Ten Business Communication site

What is two-way communication?

What is two-way communication?,importance of tow-way communication

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What is two-way communication?,importance of tow-way communication
The communication that takes place between two parties (sender and receiver)- is known as two-way communication. But the main feature of two-way communication is the flow of information from both ways.

In two-way communication first sender a message and the receiver provides response to the sender.

Form the above discussion the major features of two-way communication can be listed as follows:

Two-parties (sender and receiver) Flow of information from both ways. Feedback.

Importance of two-way communication:


Importance of two-way communication can be discussed in the following manner:

1. Effective communication:
Communication experts advocated that two-way communication is the real communication, where ‘exchange’ of ideas is possible.

2. Implementation of decisions:
In an organization decision are made by the top management, but those are implemented by the lower level employees. If there is no two-way communication then proper implementation of decision will not be possible.

3. Better understanding:
Where there is no counter flow of information or feedback, there the level of understanding between the sender and receiver also very poor. Only two-way communication ensures better understanding.

4. Employee motivation:
It has been proved that the organization where the scope for two-way communication exist, the management can collect more information about the attitudes of the employees. As a result it becomes easier on the part of management to take proper motivational measures.

5. Reduce employee turnover:
Two-way communication between management and employees minimizes misunderstanding and as a result employee turnover rate reduces considerably.

6. Increase productivity:
As two-way communication helps employee motivation, the job satisfaction of employee’s increases. In turn, the productivities of the firm increased.
Therefore it can be safely that, two-way communication has immense importance in the achievement of organizational goal.

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Posted in: Business Communication,Business Communication Articles,Business Communication trends,Introduction,Top Ten Business Communication site,Tow way communication definition,Tow-way communication

Importance of internal communication

Importance of internal communication

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Briefly discuss the importance of internal communication

Briefly discuss the importance of internal communication

Any organization cannot exist alone, it has to keep relation with external parties like, supplier, investors, financial institutions etc. – but these external communication is completely depends on internal processing of information. Thus it should be realized that internal communication is the basis of external communication.

The existence of an organization will be threatened if there is lack of internal communication among the employees/members of the organization.

The importance of internal communication are as follows:

To run the business:

To ensure the smooth operation of routine activities of an organization proper internal communication is essential.

Proper supervision:
If there is lack of downward and upward internal communication then the management or the supervisors failed to understand the problems of the employees. As a result proper supervision cannot be exercised.


Co-ordination:
Internal communication is considered as the precondition for co-ordination.

Job satisfaction:
When internal communication is adequate then employees feel more secured which intern increase their job-satisfaction.


Low turnover:
In presence of proper internal communication labor turnover rate reduces considerably.

Mutual trust:
For the smooth functioning of an organization and for higher productivity there must be mutual trust between management and employees. Successful internal communication can ensure mutual trust.


Motivation of employees:
To provide proper motivational measures management need to have a clear view regarding the attitude of the employees. Without continuous internal communication proper motivation cannot be provided.


Facilitate decision making:
Participation of the employees in the decision making process not only increase the quality of decision but also ensure the better implementation of decision.

It can be concluded that internal communication has immense importance in the successful operation of an organization. Almost all the managerial functions directly depends on internal communication.

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